Product color box eye-catching, mapping out the importance of packaging

Packaging cartons, as an indispensable part of modern products, bear the important responsibility of packaging, product protection and aesthetics.It is worth the attention of the merchants that the carton packaging design highlights the novelty and beauty of the product, which can also be added to the product in terms of marketing purpose and brand beauty. As a direct visual impact to customers, it is often eye-catching, and the significance of the color box is here.

The definition of color box is generally used as a middle packing method, which is between inner packing and outer packing.As the name suggests, color box, generally by a number of color collocation, giving people a strong visual sense, so that buyers and users of the overall appearance of goods and color and other details have a little understanding.Especially suitable for goods that cannot be unpacked before purchase.Has been widely used in electronics, food, beverage, wine, tea, cigarettes, medicine and other industries and product packaging supporting industries, is an indispensable industry.

Advantages of color box packaging:

  1. Color box packaging is generally customized, flexible in structure, and designed to meet product needs. At the same time, it can give people a strong visual sense, enabling buyers and users to have a certain understanding of the overall appearance, color and other details of the product without unpacking.
  2. Color box packaging is convenient for mechanized production and container sealing, which greatly improves the packaging efficiency.
  3. Light weight and easy to carry, wide source of raw materials, environmental protection, green pollution-free and high reuse rate.
  4. Among the similar products with the same packaging effect, color box has the advantage of high quality and low price compared with other packaging materials. At the same time, because it is easy to fold and lay flat, it greatly saves the warehouse cost;Light weight is convenient for transportation and loading and unloading, and greatly saves logistics and transportation costs.
  5. Clean and firm, can close tightly, the box can also be selected according to the actual needs of different lining, with good dustproof and moisture-proof performance, can effectively protect the safety of goods.

As the “clothes” of the product, the color box packaging has the characteristics of light weight, portability, wide source of raw materials, and can produce a visual impact on consumers, which can be regarded as a marketing tool.Product packaging should be combined with the current popular culture, in a more acceptable way to convey the brand image.Not only reflect the concept of health and environmental protection, but also become an important sales highlight.


Post time: Sep-15-2020